Top 5 Beauty Retail iOS Apps in Ukraine: Q3 2023 Performance

The third quarter of 2023 saw varied performance among the top beauty retail apps on iOS in Ukraine. Let's delve into the trends for each app, focusing on weekly downloads, revenue, and active users.

Notino: profumi e cosmetici demonstrated a steady pattern in user engagement. Weekly downloads ranged from 1.3K to 3.3K, peaking at 3.3K in the week of September 11. Active users showed a consistent trend, starting at 8.7K and reaching a high of 11.8K in the same week.

Douglas Parfüméria, despite being a newcomer, showed promising growth. Weekly downloads increased from 115 in the week of September 18 to 380 by the end of September. However, there was no recorded revenue or active user data for this period.

IPSY: Personalized Beauty experienced lower download numbers, ranging from 9 to 38 per week. Active users fluctuated between 349 and 525, with a noticeable dip to 349 in mid-September, followed by a slight recovery to 406 by the end of the month.

Perfumerías DRUNI had modest download figures, with a notable drop in mid-August to 2 downloads, before recovering to 10 by the end of September. Active users remained relatively stable, hovering around 160 to 190 throughout the quarter.

Superdrug - Beauty and Health showed minimal activity with weekly downloads fluctuating between 6 and 31. Active user numbers were inconsistent, with some weeks showing no active users at all.

These insights, derived from Sensor Tower data, show a mixed performance landscape for beauty retail apps in Ukraine on the iOS platform during Q3 2023. For more detailed insights, visit Sensor Tower.